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ARE BUNDLES THE REASON BILLBOARD'S CHARTS ARE SO FCK'D UP?



 

BILLBOARD SHOULD STOP COUNTING BUNDLES

Carl Chery, head of urban music at Spotify, tweeted, "BTW...Billboard should stop counting BUNDLES. Too

much trickery. Let the music speak." That triggered multiple responses. Someone countered back with, "Billboard should stop counting STREAMS. Streaming services can be easily manipulated..." Another person added, "BILLBOARD is a trade magazine. It can be only as successful as the business it's writing about." Someone suggested, "Billboard should stop counting RADIO. Too much payola."


The responses showed while many may not agree on why the Billboard charts are fck'd up, they all agree that charts are fck'd up. Most people believe that Billboard manipulates their charts when they think they can get away with it, or they are using an outdated calculation method that benefits their personal relationships over the integrity of the Hot 100.


So, now that two blackballed artists legally outsmarted the system, insiders want to talk bundles. People in the industry want to push this narrative that getting rid of BUNDLES fixes the charts. Hell, even Nicki Minaj was not talking about getting rid of bundles back in 2018. She just wanted uniform regulation and continuity from Billboard. Let's look at Bundles vs Playlists, Radio, and Billboard's incompetency and decide what really needs to go bye-bye.


 

BUNDLES VS PLAYLISTS

I doubt you're going to convince the man over Rap Caviar to agree that Billboard should stop counting

Are bundes the problem with the Billboard charts?

streams...LOL. If music streams are deemed unnecessary, then playlists will no longer be relevant. But realistically, people stream music, and it should be counted. Just because people have found a way to manipulate streams doesn't mean you ignore them. Just like you don't stop counting bundles because an artist you don't like found a way around playlists to snag a No. 1 song.


“Trollz,” which would be one of the week’s hottest songs based on the instrumental track alone. - Variety

Getting on a major playlist is not about good music; it's about relationships. Curators use the playlists to promote artists they like and to punish artists they have a grudge against. "Trollz" is a great example because you would think that song would make a playlist, especially on Apple Music, where Nicki Minaj does Queen Radio. But, somehow, there was no playlist, even though it had the numbers and the hype behind it.



Are bundes the problem with the Billboard charts?

So, to make up for the lost audience, 6ix9ine and Nicki used bundles. Fans chose to buy the merchandise. Fans don't choose to be apart of music industry grudges, which happens when Ebro can't get out of his feelings. So, when people want to get rid of bundles, I say let's get rid of blackballing. There has to be a mechanism in place that allows artists to not be slaves to these streaming platforms. It's actually more work for artists who have to beg their fans to keep buying merchandise, than artists who schmoozed their way onto playlists. Which means they have schmooze their way to millions of streams. So, I can agree that bundles are not about the music, but neither are playlists.



 



BUNDLES VS RADIO

Do I even have to say anything about this? Radio counts way more on Billboard than it does in real life. The radio issue is similar to the playlist issues. You got DJ/hosts blackballing some artists while doing "For the Culture" campaigns for others. Radio does not represent what the people want; it represents who buys more ads, does more favors, or who radio is too scared to piss off.



Again, bundles help artists get around the radio bullsh*t.



 


BUNDLES VS BILLBOARD'S INCOMPETENCY


The real problem with bundles is that Billboard does not know what the fck they are doing. An example

Are bundes the problem with the Billboard charts?

of that would be the DJ Khaled fiasco. DJ Khaled was denied a No. 1 album because Billboard last minute decided they did not like how he was selling energy drinks. Also, it was a better story if Tyler, The Creator got the No. 1 spot. My question is WHY THE FCK WAS HE ALLOW TO SELL ENERGY DRINKS! The fact that an energy drink bundle was even approved was the real WTF moment in that mess. What does that a drink have to do with the music? Billboard being Billboard waits until it's time for Dj Khaled to get his sales counted to tell him that it's not fair.


I do not think bundles should include anything not related to the album or concert experience. For example, Megan Thee Stallion can sell cowgirl hats because it's related to her brand, and someone may want to wear it to her concert. However, she can't offer a pony with each album sale. No one is riding a pony to her show...LOL. That's going overboard. But, knowing Billboard, they will approve the pony and then disqualify the sales when it's time to award her with a No. 1 album.


 

Another issue is that Billboard is unprofessional and can't be trusted. When there was a battle for the

No. 1 album between 6ix9ine and Travis Scott, they GAVE it to Travis. Nielsen, who provides the data to Billboard, reported 69 sold more albums. Billboard told them...shhhhh. On top of that, when announcing Travis Scott was No. 1, they tweeted out a custom URL that read Fck 69. Now, y'all know I don't care for 69, but Billboard is not supposed to be a messy blog.




 


Yes, there are issues with bundles, but getting rid of them still leaves the problems with playlist, radio, and Billboard's incompetency. At least with bundles, fans are no longer being naive. They know exactly what is going on with all these merch sales, and they are a willing participant. You can't say the same with everything else. Do fans know why certain songs are kept off playlists or why some are added immediately? Do fans understand why they hear the same songs on the radio and never hear other ones? Do fans understand how Billboard Charts work? Hell, Billboard doesn't understand that!


"Don't cut off the artists' arms and legs, tell them to race, and then whine when they win" - Fck Yaya




 

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6 Comments


Yes_in_DD
Yes_in_DD
Jun 29, 2020

Very informative read!! I never understood the DJ Khaled issue! Sad they never want gives this Black woman her respect! She is a true island girl. Self sufficient! Write bars, songs, sing them herself! They can't profit off her as much as other artist. So since they can't make money and she steady collecting the coins, they target her personally and create false narratives to try and stop the business

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kimro
kimro
Jun 28, 2020

Even if the single/album come with merch purchase,the consumer still have to redeem it for it to count duh. They are not looking at the fact the single was only .69 that's almost half of the normal price, so basically it was a 2 for 1.

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Shadae Brown
Shadae Brown
Jun 28, 2020

I wonder why Apple didn’t put them on playlist?Don’t Nicki have a deal with Apple?🤔

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Unknown member
Jun 28, 2020

This was a good read and w agree with what you said. It’s just crazy to watch all these people now all of a sudden up in arms about bundles after Nicki and 6ix9ine got their #1. The City Girl’s song Jobs is on every hip hop playlist and they still can’t chart high. It’s just crazy to watch how hypocritical these people are and how bold they are with their biases. I think intentionally leaving a hot tract off a playlist or radio just because you don’t like a person should be illegal.

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annahill1308
annahill1308
Jun 28, 2020

Carl n everybody else are just mad b/c Nicki n 69 outsmarted them. They was listed on the whole Travis situation when Nicki talked about it n they called her bitter n angry. It’s also VERY ironic that ppl didn’t feel like type of way before Nicki got her #1s. Ppl are just mad b/c Nicki n 69 got their #1 wit PURE SALES. They are getting 0 radio play n the song still isn’t on no MAJOR playlist at all. But as soon as other artists drop their song they are add to playlist so quick n are advertised on Spotify n Apple. EVERYTIME Nicki is featured on a song the barbs are begging Spotify n Apple to put…

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