BILLBOARD SHOULD STOP COUNTING BUNDLES
Carl Chery, head of urban music at Spotify, tweeted, "BTW...Billboard should stop counting BUNDLES. Too
much trickery. Let the music speak." That triggered multiple responses. Someone countered back with, "Billboard should stop counting STREAMS. Streaming services can be easily manipulated..." Another person added, "BILLBOARD is a trade magazine. It can be only as successful as the business it's writing about." Someone suggested, "Billboard should stop counting RADIO. Too much payola."
The responses showed while many may not agree on why the Billboard charts are fck'd up, they all agree that charts are fck'd up. Most people believe that Billboard manipulates their charts when they think they can get away with it, or they are using an outdated calculation method that benefits their personal relationships over the integrity of the Hot 100.
So, now that two blackballed artists legally outsmarted the system, insiders want to talk bundles. People in the industry want to push this narrative that getting rid of BUNDLES fixes the charts. Hell, even Nicki Minaj was not talking about getting rid of bundles back in 2018. She just wanted uniform regulation and continuity from Billboard. Let's look at Bundles vs Playlists, Radio, and Billboard's incompetency and decide what really needs to go bye-bye.
BUNDLES VS PLAYLISTS
I doubt you're going to convince the man over Rap Caviar to agree that Billboard should stop counting
streams...LOL. If music streams are deemed unnecessary, then playlists will no longer be relevant. But realistically, people stream music, and it should be counted. Just because people have found a way to manipulate streams doesn't mean you ignore them. Just like you don't stop counting bundles because an artist you don't like found a way around playlists to snag a No. 1 song.
“Trollz,” which would be one of the week’s hottest songs based on the instrumental track alone. - Variety
Getting on a major playlist is not about good music; it's about relationships. Curators use the playlists to promote artists they like and to punish artists they have a grudge against. "Trollz" is a great example because you would think that song would make a playlist, especially on Apple Music, where Nicki Minaj does Queen Radio. But, somehow, there was no playlist, even though it had the numbers and the hype behind it.
So, to make up for the lost audience, 6ix9ine and Nicki used bundles. Fans chose to buy the merchandise. Fans don't choose to be apart of music industry grudges, which happens when Ebro can't get out of his feelings. So, when people want to get rid of bundles, I say let's get rid of blackballing. There has to be a mechanism in place that allows artists to not be slaves to these streaming platforms. It's actually more work for artists who have to beg their fans to keep buying merchandise, than artists who schmoozed their way onto playlists. Which means they have schmooze their way to millions of streams. So, I can agree that bundles are not about the music, but neither are playlists.
BUNDLES VS RADIO
Do I even have to say anything about this? Radio counts way more on Billboard than it does in real life<