Kanye West and GAP have partnered in a 10 year deal for a joint apparel line called Yeezy Gap. The apparel will hit stores and online in the first half of 2021. GAP has been struggling, and this news is expected to revive the brand. Yeezy studios say the brand will be "modern, elevated basics for men, women, and kids at accessible price points."
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The real exciting news is that Nigerian-British designer, Mowalola Ogunlesi, announced on Instagram that she is the new Design Director of Yeezy Gap. I'm glad Kanye chose her and moved away from his obsession with white designers. I definitely will be checking out Yeezy Gap now.
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