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Megan Thee Stallion Partners with Planet Fitness for 'Mother Fitness' Campaign


Megan Thee Stallion steps into the spotlight as the face of Planet Fitness's latest campaign, "Mother Fitness," championing the gym's Judgement Free Zone principles.


Megan Thee Stallion steps into the spotlight as the face of Planet Fitness's latest campaign, "Mother Fitness," championing the gym's Judgement Free Zone principles. This approach fosters an environment where members can exercise without fear of judgment or criticism.





Renowned for her "Hottie Bootcamps" and workout videos shared on Instagram and TikTok, Megan's commitment to promoting health makes her an ideal advocate. Her involvement aims to inspire and drive individuals to prioritize their physical and mental well-being, especially as the new year unfolds.




Today marks the nationwide debut of the brand's ad featuring Megan Thee Stallion. Directed by Calmatic, this commercial introduces Megan as "Mother Fitness," urging everyone to unleash their "Big Fitness Energy" within the welcoming embrace of Planet Fitness. The campaign encourages individuals to leave behind the negative aspects often associated with gyms, including toxic instructors, shady scammers, and fitspo fakes.


Megan Thee Stallion and Planet Fitness Limited Edition Co-Branded Merchandise.

Beyond the ad campaign, the collaboration between Megan and Planet Fitness is multifaceted. It encompasses an interactive AR filter, a range of limited edition co-branded merchandise with proceeds benefiting Megan's Pete & Thomas Foundation, free in-app workouts inspired by Megan, and an upcoming performance by Megan on the Planet Fitness stage in Times Square during "Dick Clark's New Year's Rockin' Eve" with Ryan Seacrest!


This dynamic partnership celebrates fitness and underscores the importance of fostering a supportive and inclusive space within the fitness community, echoing Megan Thee Stallion's dedication to empowering others in their wellness journeys.


 

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