Who "Curated" The Nicki Minaj Vs. Cardi B Beef?
Updated: Jan 30, 2022
In a new interview with Big Boy's Neighborhood, Chance The Rapper was asked about the Nicki Minaj vs Cardi B rap beef. Chance said that the beef was "curated" and that it was made for us to accept in a certain way, so we had to choose a side.
Chance The Rapper is correct! This Nicki Minaj vs Cardi B "beef" was curated. I love that he used the word "curated" because it fits perfectly to describe this "beef". Chance was also correct in saying that it was curated in a way to make fans feel like they had to choose a side. Now the real question is, "WHO CURATED THE NICKI MINAJ VS CARDI B BEEF?
250K ON MY HEAD, IT'S DISRESPECT - ATLANTIC RECORDS
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Sept. 2016: The Guardian did a story about UK rapper, Lady Leshurr, exposing Atlantic Records for trying
to get her to diss Nicki Minaj.
Jan. 2017: DJDUBLTV posted an interview he did with Lady Leshurr, where she elaborated on
the record deal offered by Atlantic Records. The deal was only on the table if she started a beef with Nicki Minaj. Atlantic Records offered her 75K at first and went as high as 250K to start a fake beef with Nicki.
June 2017: Bodak Yellow is released
July 2017: After a Twitter music site posted about the Lady Leshurr story, rappers Cuppcakke and Angel Haze revealed they were offered a similar deal by Atlantic Records.
"LIL BITCH, I HEARD THESE LABEL TRYING TO MAKE ANOTHER ME" - NICKI MINAJ (AUG. 2017)
2017 is going to go down as the year when Atlantic Records made the push to get Nicki Minaj "DA FCK...ASAP" outta Hip-Hop. Since Atlantic Records was having a hard time finding any Black female rappers to cooperate with their plans, they switched it up. No more Black women and no more real rappers.
Atlantic hired Yung Berg AKA Hitmaka as VP of A&R. He is not only a music producer, but someone who is familiar with how reality TV works. He was on Love & Hip-Hop, so he is familiar with how to orchestrate a fake rap beef in order to catch the publics attention. It can't just be a diss song, that is for rapper rappers. For these artists who have more personality than talent, there needs to be a storyline for fans to invest in.
SYMPATHY BEFORE PAYOLA - CARDI'S ROLE
Cardi B is the perfect puppet for Atlantic Records. She is a Latino with a Rachel Dolezal complex (meaning hates her own race - white Latino/tries to pass as Black), jealous of Black women, has low comprehension skills, is willing to do anything for the bag, and most importantly she has always been envious of Nicki Minaj.
Cardi B and Atlantic Records knew that they needed to get the public to turn against Nicki Minaj. Cardi B could not rise to the top if the public liked both her and Nicki. Rap is a competitive genre and too many comparisons would be made between the two, plus history has shown that it's hard for the media/fans to support more than one female rapper at a time. Nicki Minaj had too much love, respect, and rap skill for Cardi to compete with. So, they needed to make the public no longer love Nicki, next lose respect for Nicki, and after that no one will care about her rap skills.
Cardi B/Atlantic Record decided to borrow from one of the most popular stories in history - David and Goliath. Cardi's career was built off of the belief that Nicki Minaj was being mean to her, was hating on her, was trying to stop her bag. This garnered tons of sympathy for Cardi, which led to people wanting to support her music in order to send a message to Nicki Minaj. No one likes a bully, so they needed Nicki to play Goliath to Cardi's David. With the help of a few people in the media using their platforms to push this bully narrative, Cardi B rode the sympathy train all the way to a Grammy.
LIGHTS, CAMERA, ACTION!
Jan. 2017: Cardi B did any interview with Ebro on Hot97 where she alluded to a female rapper who was mean to her on the red carpet. This story went viral because many assumed it was Nicki Minaj. I believe this is when Nicki suspecting that a Cardi B/Atlantic Records was going to drag her into a fake rap beef.
Examples of media coverage: