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Sunday Roundtable Discussion: Does Latto Have Girl Problem?


Latto Says She is A Unisex Rapper Compared To Other Female Rappers. But is that Why Her Album Flopped?

 

Last week, Latto dropped her sophomore album, "777," which is projected to sell around 23K in its first week. These sales are surprisingly low for someone with a chart-topping song on the Hot 100, and they fall short of Latto's personal goal of tripling the first-week sales of her first album, "Queen Of Da Soufs," which debuted with 14K sales.


 

Latto Sophomore Album "777" Failed To Hit The Jackpot As It Only Sold 23K In First Week Sales. Many Are Calling It A Flop While Others Feel The Album Proved She Is A Female Rapper Here To Stay.

GIRL PROBLEMS

One of the common complaints about this album is the lack of songs featuring women, and when I say "lack," I mean there were zero women on this album. However, Latto did reveal that she reached out to multiple girls but never received a verse back. So this raises a question: Is there a problem behind the scenes with Latto and the other girls?


I find it odd that she worked so hard to get a song cleared with a male rapper who sexually harassed her but could not manage to get one female rapper to respond to her? What's really going on...


It makes me curious: Did she only target the main girls, who are busy working on their own projects, or did she also make an effort to reach out to those girls bubbling like Lady London and Monaleo?


Was Latto too focused on being unisex to get the support from male Hip Hop heads that she completely ignored what her core fans of girls might have wanted and therefore really did not put much effort in getting girls on 777?



 

Latto's Attempt To Go Unisex And Appeal To Both Men And Women On Her 777 Album Failed As First Weeks Numbers According To Hits Double Daily Show Only 23K Sales.

DOES UNISEX RAP ALIENATE MEN AND WOMEN?


There are sayings in business, "If you try to be all things to all people, you won't be anything to anybody," or "If you're selling to everyone, you're selling to no one."


Those saying may explain Latto's unexpected low sales in a nutshell. By trying to be unisex and having not one single woman on her project besides Mariah Carey on the "Big Energy" remix, Latto may have unwittingly lessened her appeal with girl fans. While also not being able to garner enough interest from a

male audience, despite wasting time doing interviews with Joe Budden and DJ Akademiks.


This brings me to a recent discussion about Latto in a Hip Hop room. This room is male-dominated, and while many gave her props as a rapper, surprisingly, others took her confidence as wanting to be the only girl. One speaker said, "It makes it hard for a chick to go fck with another chick cause like bitch, all you spit'n about is how bitches ain't fck'n with you."


This discussion shocked me because I never thought men cared about girls going at each other, and two, I never viewed Latto in that way. Still, it got me thinking that subconsciously they may have realized she had no girls on this project, so they took her shit-talking as a sign that she doesn't fck with other female rappers. I wonder if their discussion would have been different if she had just put one girl on her album?


So, let's discuss: Does Latto have a girl problem...


 

QUESTIONS:


Do you think Latto's attempt to appeal to both sexes, made her appeal to none?


Why do you think Latto did not have at least one girl on her album and do you think that played a major role in her low sales?

 

Say Sumthin, Tap The Heart, Share...Thanks!

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15 Yorum


Gemini Gemstones
Gemini Gemstones
12 Nis 2022

I'm going to reference nunnadet remix here because it's a good example. Initially I had no interest in the song until I heard it was going to be a female rap Collab. Even while waiting for the remix to drop, I still didn't bother to check out the original. Anyways after that she announced she had a male version for the song, which was the last I heard of that, I'm guessing because people weren't interested in it.

The underground girls aren't turning down features with the girls that are mainstream. If Latto had asked Omeretta, flo milli, (last girl she named in the interview) instead of Kodak black, 21, (and whoever that other collaboration was) I don't think either…

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Adanna Igweobi
Adanna Igweobi
04 Nis 2022

There are so many female rappers now, not to reach out to one. she and kash doll go well together. I liked their last song.

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Tiffany
Tiffany
04 Nis 2022
Şu kişiye cevap veriliyor:

labels only want features from artists that can help boost sales. That’s why Megan chose City Girls over Asian lol. Kash Doll cant help nobody. City Girls would’ve been a look!

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I feel like a lot of black female rappers are hesitant to work with her because she pissed off a lot of black women w her old name & she said her darkskin friends vagina was “well done” it wouldn’t be smart for Megan to do a song w her when most of her fanbase is black women or even Doja who just got back in the good graces of black ppl.

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Şu kişiye cevap veriliyor:

Omeretta & City girls don’t have anything to lose lol

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Love the sass
Love the sass
04 Nis 2022

I am sorry to this say but the gp don’t care for the album to be honest. It did not matter if she had the girls or not. This whole album felt forced.


OPINION: I feel like it was to early for her to be dropping her second album if she has not gain the gp attention yet? She should’ve dropped singles until she got like big song on the charts like Megan did with her mixtapes before she her album.


And to be honest Megan‘s career feels so organic and effortless while Latto feels forced.


And I am sorry to bring Megan into this. As one of the new female rapper artists she has set the bar for girls…

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Şu kişiye cevap veriliyor:

the remix was SO disappointing

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Idk cause now I'm like I cardi supports so much....why was she not on the project...the city girls too...I'm sure if she reached out to then they would've gave her a feature. And meg only had the city girls and beyonce on her project so it's really a female rap problem if we being honest.

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